Marketing the Magic Behind the World's Oldest Rodeo(R)

When you step onto the Prescott Frontier Days® rodeo grounds during the World’s Oldest Rodeo®, you are surrounded by aromas, sounds, brightly colored banners, and various livestock. What ties this bounty of sights and sounds together is a team that works year-round to present a great event. In 2020, Donna Werking stepped up to lead PFD’s marketing team, along with Sadie Sarti, owner and lead designer at Sadie Sarti Design Co., and WOR staff, to create the spectacular look and feel we all appreciate. Donna is the owner of Northern AZ Social, LLC, an award-winning, full-service agency that specializes in...

For the written story, read here >> https://www.signalsaz.com/articles/marketing-the-magic-behind-the-worlds-oldest-rodeo/

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